Social Media Management
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Social media is crowded. A strong strategy will help you stand out.
I know the importance of crafting quality content, setting measurable targets, and maintaining a cohesive brand voice. I’ve worked on influencer campaigns for brands such as VISA and Porsche, and have led social media sessions, workshops, and presentations for organizations such as the Humber College Centre for Entrepreneurship and The Financial Advisors Association of Canada.
As the Communications and Digital Marketing Specialist for one of the largest craft breweries in Ontario, I grew the number of Instagram followers by 48% and engagement by 23%. Every piece of copy I wrote included a strong call-to-action, and increased sales by improving e-commerce conversion and product awareness. I also designed and implemented social media strategies to align with the brewery goals, monitored SEO and web traffic metrics, and implemented new projects to develop brand awareness — including product promotions and community charity partnerships.
