Product Branding
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You only have one opportunity to make a great first impression — better make it count!
Case Study: Nickel Brook Brewing
Brewery and full product line rebranding
Nickel Brook Brewing started in 2005, and most of the core product line was stuck in the past. My task was to plan and conduct research within our current and potential customer base, to better understand how the branding was currently being perceived and what could be improved. After months of surveys and one-on-one interviews, a new label template was designed, along with refreshed and cohesive brand guidelines.
New Product: Glory and Gold —
Bourbon Barrel-Aged Cuvee
Nickel Brook Brewing wanted to release a beer that would exude luxury and decadence. My tasks included working with the marketing team to re-work the branding for the beer, along with writing all of the copy for press releases, labels, packaging, and sell-sheets. In addition to this, we also created influencer kits (which can be seen in the photo below) for Ontario craft beer influencers, to help get the word out about the release.
The launch was a huge success and immediate post-launch sales exceeded expectations. The style and overall design of the beer received high praise from media and beer aficionados alike.